Fair trade is an alternative approach to trade. It is based on human dignity, equality and justice. Fair trade participants aspires to the philosophy that business can and should be win-win for everyone involved from the consumer all the way to the workers producing the raw materials.

Fair trade is accomplished by for-profit and non-profit companies giving a hand up instead of a hand out to people living in the developing world. Fair trade is sustained by consumers who want to send their dollars to empower these families. Purchases are made confidently knowing that the money goes to improve the quality of life for real people bettering hygiene, working conditions and education.

All free trade will eventually become fair trade when consumers demand responsible business practices and justice throughout the supply chain. As the information becomes available and the alternatives become viable, the trade will become fair.